My Role
Art Direction, Illustration, Animation
Agency
Idea Ink Illustrations, Fossa Chocolates
Client
Idea Ink Illustrations
A Tasteful Expression of Gratitude
This Christmas, Idea Ink is not just giving out chocolates; they’re gifting an experience. Its a labour of love where playful illustrations dance alongside heartfelt messages of appreciation.
Partnered with the team at Fossa Chocolates, whose expertise in chocolate artistry and print production elevated this project to new heights. Their meticulous attention to detail and unwavering passion for quality ensured each box is not just a gift, but a seamless symphony of taste and design.
A Blank Canvas
The project was an open brief – a tantalizing blank canvas, brimming with possibilities. But with freedom comes a delightful dilemma: where should I begin?
It was in this playful chaos that I stumbled upon the perfect path – a chance to finally explore a style that I’ve always wanted to try: the Ligne Claire!
Embracing the Challenge
I began with a humble Google search. I propelled into
a sea of articles, tutorials, and discussions. I delved into
the rich history of the style, tracing its lineage back
to the masterful minds of Hergé and Jijé.
They had a pioneering vision, built on clarity, simplicity,
and storytelling through clean lines and bold colours.
Bringing the idea to life
I sketched, experimented, played with lines and colors on my digital canvas. Mistakes were inevitable, lines stumbled and colors clashed. It was especially challenging working on a tiny canvas, not forgetting the necessary branding that had to be on the packaging.
It was important that I don’t get ahead of myself in the midst of experimentation and ambitions. I had to stay true to the Idea Ink and Thoth (sister company of Idea Ink) brand, ensuring that the narrative ultimately reflects the service and tone of voice the company holds!
As much as I would like to get creative, it was important that I don’t get ahead of myself in the midst of experimentation. I had to stay true to the Idea Ink and Thoth (sister company of Idea Ink) brand, ensuring that the visuals and narrative ultimately reflects the service and tone of voice the company holds!
Photography Copyrights © Idea Ink Illustrations and Thoth.art
The final look
Hand-drawn illustrations dance across the surface, breathing life into playful characters and fantastical elements. Each box holds a unique secret, a design tailored to the very essence of the company it represents. Some parts of the designs were also printed with a matte silver hot-foiling finishing.
Beyond the box
The holiday spirit doesn't end with the physical box;
it explodes into a mesmerizing world of wonder and interaction. A sprinkle of Augmented Reality (AR) ignites the illustrations on the box, breathing life into the packaging and transforming it into a portal to playful magic.
This AR layer isn't just a momentary delight; it's a memory etched in gold. The box sheds its disposable skin and becomes a treasured keepsake, a tangible reminder of the joyful encounter and the unique connection forged with the brand.
Video & photo courtesy: Idea Ink