My Role
Illustration, Art Direction
Agency
Idea Ink Illustrations
Client
DBS Bank, Singapore
DBS Multi Family Office Foundry
Beyond Traditional Banking: The Animated Guide to DBS Foundry VCC.
I created illustrations for an animated explainer video Introducing DBS Foundry VCC - A Simplified Look at Wealth Management for UHNW Families in Singapore.
Character design
Confident, yet approachable: The characters depicted, whether representing family members or financial advisors, exude an air of confidence and expertise, while maintaining a welcoming and approachable demeanor.
Style and Palette
The illustrations employ clean lines, a limited colour palette, and carefully chosen negative space, evoking a sense of elegance and focus without sacrificing visual interest.
I also played around with textured brushstrokes, with the intention to infuse the illustrations with a unique,
handcrafted feel.
Animated and Explained
The final illustrations came to life with subtle animations that capture
the audience's attention and offer unexpected moments of delight.
Watch the explainer video here!