My Role
Illustration
Agency
Collabtive
Client
PCF Sparkletots
What's Your Spark?
More than just teachers, Sparkletots is out to seek collaborators, dreamers, playmates and spark igniters. I was onboarded this campaign to create illustrations that captures the vibrant energy of childhood, where classrooms transform into spaces of exploration, and every day is an adventure.
The mission
In Sparkletots' world, chalk dust dances like constellations, and crayons become the keys that unlock hidden galaxies. I wanted the illustrations to paint this vibrant tapestry, where learning is a carnival of curiosity and classrooms are portals to endless possibilities.
Embracing a
new canvas
Working with a bus template required creative problem-solving. I had to carefully consider element placement, respecting limitations like vents and windows while still telling the story. Through this process, I developed fresh approaches and honed my skill in adapting to unusual canvases.
Visual elements
I crafted illustrations that embraced the campaign visuals, stepping back to amplify their impact, yet adding my own artistic flair to make the overall piece shine. It was a delicate dance of supporting the message without stealing the spotlight, ensuring both elements popped in harmony.
