My Role
Illustration, Art Direction
Agency
Idea Ink Illustrations
Client
Singlife
Find Financial Freedom
Singlife launched their inaugural Financial Freedom Index (FFI) Report with the aim of better understanding the evolving needs of our fellow Singaporeans.
We were invited to onboard this campaign, to transform this data into a relatable journey, empowering everyone to take charge of their future, no matter where they are on the path to financial freedom.
Telling the story
After multiple brainstorming sessions finding the suitable format to present these data, we landed for a comic series with the intention to transform the complex financial data into a thrilling journey, proving that financial well-being can be an adventure.
Statistics retrieved from Singlife website, © 2023 Singapore Life Ltd.
Character Design
The characters were designed to strike a balance between sophistication and approachability. The poses convey maturity, while subtle hints of playfulness in the colours and expressions create a sense of relatability.
Find Financial Freedom
Complex concepts became vibrant narratives, proving that the path to financial well-being can be as engaging as a good read.
